Anything except huge box office results for any recent Star Wars title would be not only disappointing, but very surprising as well. Still, the numbers for the recently premiered Episode VII – The Force Awakens are staggering. As Daily Mail (www.dailymail.co.uk) reported earlier this month, the movie tallied some $740 million during 2015 holiday season in the United States alone, while the global numbers tell an even more impressive story: $1,51 billion worldwide.
It is clear to see the popular franchise is not only losing ground, but is now enjoying its third or even fourth generation of fans. It is safe to say one would be hard pressed to find any similar examples in the movie industry. It remains to be seen exactly how well highly anticipated Episode VIII will fare.